What is downsell and how do we implement it with our reforming clients?

Downselling is a sales technique in which offers the customer a product or service of lesser value if you are not interested or cannot purchase the product originally offered.


How can we translate the strategy of downsell into reforms?

In the context of reforms, this can mean offer cheaper options for materials or design solutions for a reform project if the client cannot initially finance the most expensive option. Some customers may be willing Reduce project size where to use more affordable materials to meet your goals the reform.

It’s also important to note that The down-selling technique can affect the perception of the value of the product and weaken the relationship with the customer. Therefore, you should use and ensure this strategy carefully The solution with the lowest value remains of high quality and meets the standards to the client.

Work with multiple product prices

Working with multiple product prices in a reform budget can a an effective strategy to meet the client’s needs and budget. This means giving the customer the opportunity to choose between products of different quality and thus not being left behind by the price.

Also offer different pricing options allows the customer to see the difference in the quality and value of the productswho can help improve the perception of value and strengthen the relationship with it.

It is important to always ensure that each option meets quality standards. For example, when budgeting for a kitchen renovation, cabinet options of varying price and quality may be presented, allowing the customer to choose between high quality solid wood cabinets or more. affordable chipboard cabinets.

listen to your customers

Listening to customers is an important part of any renovation project. Here we leave you a little Tips to be able to perform it satisfactorily:

  • Set clear expectations: Make sure you understand the expectations and needs of your customers before starting the project.
  • Open communication: Maintain open and frequent communication with your clients throughout the renovation process, including major decisions and plan changes.
  • Ask for feedback: At every step, ask your customers for their opinion and concerns.
  • Be flexible: Listening to your customers means being willing to be flexible and make the necessary changes to meet their needs and expectations.
  • Keep a detailed record: Don’t forget to record your conversations and agreements with your customers in detail so that you can refer to them later if necessary.
  • By listening to your customers, you can better understand their needs and expectations and offer a solution that meets their needs.. It can also improve your relationship with them and make them more likely to recommend your services to other users.

    Become your trusted reference

    Becoming a trusted benchmark in the reform sector takes time and effort. Here are some tips to achieve this:

  • Provides exceptional service: It offers a quality customer service and attention to demonstrate your commitment to the success of the project.
  • Cultivate a strong work ethic: be honest u Transparency in all your interactions with your customers.
  • Be an expert in your field: Keep up to date with the latest trends and technologies in the reforming industry and share your knowledge with your customers.
  • Provide references and a portfolio: Share references and a portfolio of your previous projects with your clients to demonstrate your expertise and skills.
  • Becoming a trusted reference in the reform sector can increase the likelihood of clients hiring you and recommend your services. It can also help you build lasting relationships with them.

    Do you have the right tools in your company?

    Having the right tools in your repair business is essential to ensure the efficiency and quality of your projects. A clear example of this can be software that helps you take full control of the business. There are many renovation project management software on the market that you can try, so it’s important Evaluate your needs and choose the one that best suits you.

    In addition, the use of technologies such as With virtual reality, clients can see what their finished home will look like before they start the renovationthat increases your satisfaction and reduces the need for costly replacement parts during construction.

    We’ve been supporting the construction industry for over 10 years with our STIMAT project management software, which includes everything you need to get more done. Its most notable features are:

    • Price and budget generator.
    • Certificates and Invoicing you budget.
    • file manager.
    • Multiple products per batchso as not to miss the win.
    • Customer follow-up reminders arranged visually and by works.
    • Format with pictures and interactive stand out!
    • Mood board interactive.